TIPS FOR SEO & WEB MASTERS

• TIPS FOR SEO & WEB MASTERS

• Make a Website with a appropriate text and links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
• Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Technical guidelines

• Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
• Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
• Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google webmaster tools.
• If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
• Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.

Quality guidelines

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google’s quality guidelines, please report that site at http://www. google.com/contact/spamreport.html. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.

Quality Tips

• Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
• Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
• Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as web position Gold™ that send automatic or programmatic queries to Google.

source by google web master guide

Way For Search engine Friendly Site

Most of the people looking for products and services on the net, searches websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine positioning is to allure mass to drive towards your website that is the likely to be your prospective buyer. To generate considerable traffic to your website it requires higher positioning in initial pages of search engines.

Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.

The Title: Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.Meta Tags: You might be aware of Meta tags or using this on your current website. We will talk on the description tag.

Description tag: Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.

Keyword: You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword’s weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website’s content and ranking factors will assist you to optimize your website.

To find keywords, log on www.wordtracker.com and inventory.overture.com.

Content: The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.

Create website sitemap: Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website. To see example follow this link: www.adidas.com/in/performance/sitemap.asp

Publish articles and newsletter/press releases: Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don’t forget to include your business information and contact address at the bottom of the article.

Article Directories: www.shvoong.com, www.goarticles.com, www.uniterra.com, www.allfreelancework.com, www.ezinearticles.com etc. Use keyword “Article submission” in your search.

Ads Placement: You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.

Link Placement : The most effectual method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks. However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your. Use keyword “free link exchange” in your search.

Submit to the directories: Search engines and directories are different. Do not mix them. Be very careful while submitting your website to a directory. Read the directory’s submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use “web directory submission” in search.

Examine Regulerly Website: Once you achieve targeted page ranks and positions in search engine, don’t become lousy; after all it is not forever. You should keep eye on your contenders’ activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.

This article was created a significant and analysis. This was brief description for optimizing website. Very soon I am going to publish informative articles on each of these key factors.

USE APPROPRIATE TITLE

Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles. And when your site is ranked in search results, page titles are again one of the top elements considered. So when you create your web site, you need to have great page titles.

There are several considerations when coming up with your page titles. Here are some of the key factors to consider:

• Unless you’re Microsoft, don’t use your company name in the page title. A better choice is to use a descriptive keyword or phrase that tells users exactly what’s on the page. This helps ensure that your search engine rankings are accurate
• Try to keep page titles to less than 50 characters, including spaces. Some search engines will index only up to 50 characters; others might index as many as 150. However, maintaining shorter page titles forces you to be precise in the titles that you choose and ensures that your page title will never be cut off in the search results.
• Don’t repeat keywords in your title tags. Repetition can occasionally come across as spam and is known as when a crawler is examining your site, so avoid repeating keywords in your title if possible, and never duplicate words just to gain a crawler’s attention. It could well get your site excluded from search engine listings.
• Consider adding special characters at the beginning and end of your title to improve noticeability. Parentheses (()), arrows (<<>>), asterisks (****), and special symbols like ££££ can help draw a user’s attention to your page title. These special characters and symbols don’t usually add to or distract from your SEO efforts, but they do serve to call attention to your site title.
• Include a call to action in your title. There’s an adage that goes something like, “You’ll never sell a thing if you don’t ask for the sale.” That’s one thing that doesn’t change with the Web. Even on the Internet, if you want your users to do something you have to ask them to. Read the rest of this entry »

Be Focused On Search Keywords

As a service dedicated to bringing unique insight surrounding the pay-per-click industry, part of our goal is to educate the “other” user of pay-per-click services i.e. the searcher.

Not much attention is spent on helping the searcher with little tips and tricks surrounding the search experience when it comes to ppc. Therefore, let me throw one long standing issue out there that every searcher should be aware of. As a searcher, it is in your best interest to spell your searches correctly. Here’s why.

There are millions of pay-per-click ads and search engine optimized organic search results out there that will spring up as soon as you misspell your search term or phrase. This is a direct result of the pay-per-click advertiser or SEO specialist setting up their campaign or website in such a way that it (being the ad or website) will get noticed when a searcher screws up the spelling.

On the surface this seems harmless. After all, they are just being smart right? Well yes and no. While there are many an advertiser and SEO who are trying to gain additional eyeballs to their product, service or topic with no ill intentions; there are many that are trying to get “even more for even less”, because with pay-per-click misspelled words usually cost less per click. But why is this problem?

It becomes and issue when the pay-per-click advertiser or SEO (Search Engine Optimization) specialist in question is trying to get more searchers to the site, just to serve them up a shit load of ads, either because there is a CPM (cost per thousand), PPI (pay per impression) or PPC (pay per click) or CPA (cost per acquisition) or other money making scheme in place. For example; did you ever land on a website that sprouted up 5,10,15,20 or even more pop-unders or pop-ups in your face? If you have, then you have encountered one of these fools. It can get so bad, that sometimes the searchers computer locks up and has to be rebooted because of all of the pops or streaming ads. How does this correlate to the above?

Because idiot advertisers and SEOs find it cheaper to use the misspelled keywords in order to fulfill their dreams of revenue generating stardom, not giving a rats ass how it effects the searchers experience. So to avoid getting bombarded with an endless stream of hollow pop-ups and resource zapping pop-unders, make sure you spell your search terms correctly. You are less likely to have an issue if you do. I must also mention that over the years the larger search engines have gotten better at catching these numb-nuts and pulling them from their results, both because of real efforts and because of broad matching capabilities that don’t have to relly on exact spelling, and therefore even the big (trust worthy) advertisers get pulled in when a keyword is spelled incorrectly. But fools can still be found all across second and third tier search networks that have minimal matching capabilites and rely on exact match, so watch out.

PAY PER CLICK OPTION

If you are a newbie starting out your site or an affiliate trying to get customers for the product, you must be aware that it is an extremely difficult exercise to get traffic to your sites with organic searches from the search engines. With many search engines and their different ranking algorithms, it is also a time consuming activity to optimize the site to get into search engine rankings. Even a small change in the website can lead to huge drop in your rankings and your income. Pay per Click advertising gives a ray of hope in getting the much awaited traffic in a very short duration.

In Pay per Click advertising, you bid on your choice of keywords to get the visitors. Since you pay for each visitor click, Pay per Click advertising can also lead to huge costs. But if managed correctly, PPC advertising can work wonders for your site and sales. Before you dive into PPC advertising, there are certain important factors that you should consider. Below listed are some of the factors:

Keyword Selection: Keyword is probably the most important factor when it comes to getting a visitor. You should start with researching for the relevant base keywords for your ads. Base keywords are the generic keywords associated with your site or product. If you are promoting weight loss products then “weight loss”, “losing weight”, “lose weight” can be some of base keywords.

You should then use these base keywords to create a list of keywords that you would target in your ad. There are a lot of free as well as paid tools are available for keyword research. You can start off with the free tools like www.goodkeywords.com, freekeywords.wordtracker.com, www.thedowser.com, or Google keyword tool. These tools will help you identify the similar and relevant keywords used in organic searches. These tools will also help you understand the competition for each keyword.

You should continue your research till you manage to find keywords with relatively smaller competition. Generic keywords should be avoided since such keywords will have a huge competition and very high bids. Long tail keywords will have lesser competition and will produce good results.

If your site or product is about weight loss exercises, people searching for “How to lose weight with exercise” will find your site useful rather than someone searching for a weight loss pill. Once you get a list of relevant keywords, you should optimize the list by using various modifiers and negative keywords.

Relevent Ad Text: After you have a list of keywords that you plan to use for the PPC campaign, you need to create an advertisement. You usually get about two lines of 50 characters and one line for AD title to create your advertisement. You have to be creative enough and make the most out of this space. Usually if the advertisement text contains the targeted keyword, it gets a high click though rate. Ad titles starting with “How To”, “Secrets to” will also attract more clicks. Depending on whether you are targeting a site visitor or trying to sell a product, keywords like “Discounted”, “Benefits” will also find many clicks.

Landing Pages: The next important factor is the landing page where the visitor lands upon clicking your ad in the search engine. You may have used perfect keywords and created a perfect advertisement but if you do not work on the landing page, all the money spent on acquiring the visitor will be lost.

The landing page should always be relevant to the keyword used in the ad text. If you had clicked on the advertisement with text “weight loss exercises” and ended on a page selling “weight loss pill”, would you stay on that page? Usually it is always good to create separate landing pages relevant to the keywords used in the ad text. If you promote weight loss pills but your ad text talked about weight loss exercises, you should build a landing page based on weight loss exercises. You can then have a link to the page that sells weight loss pills. This way the visitor will find relevant content and a reason to stay on your site, plus you will get an opportunity to make your visitor look at the page selling “weight loss pills”. Landing pages are also important for split testing of your PPC ads.

Critical Analysis: after you have created your ad campaign, the last important task is to track your campaign on a regular basis. You should make it a habit to visit and view your campaign reports on a daily basis. These reports are an important source for valuable data. You will get to know which keywords are performing better and where you are losing your money. Combining these reports with analytic sites will help you monitor the health of your ad campaign.

During campaign monitoring you should watch for the keywords which become inactive for search either due to low quality or due to low bid amount. Though you can keep the keyword by increasing the bid amount, it is not recommended. Ideally you should take such keywords out from the campaign and put them in a separate list. Inactive keywords might also indicate that they have been placed in a wrong group and hence have a low quality score. Removing such keywords will also ensure that the overall score of the campaign increases thus reducing the cost per click.

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